Pens to write with
I just noticed that my wife and kids all had pens from a veterinarian office that is located close by where we live. I got to thinking that since we do not have any pets how useful was that marketing to provide pens and reminder items to a family that will never use their services. They must have gotten some discount pens that they were looking to get to the masses in hopes that a few of those would end up in the right hands. Pens can be a great tool to build name recognition and create a new source of customers. But they should not be handed out to every person that you see to maximize your resource.
May 29 2007 07:07 pm | Consumer News