It all started back in 1984 when Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits. the creator of the AJ logo was Peter Moore who came up with the basketball with wings lifting it. The introduction of the Air Jordan Shoes I turned the athletic shoe industry upside down. Most basketball shoes up until the introduction of the Air Jordans were white, and the bold black and red styling of the Jordan I flouted this convention. The NBA actually banned the shoe to start, but Michael Jordan wore them anyway and racked up fines of $5K per game. Nike was more than glad to pay those fines as they had introduced a brand that everyone now wanted. With the soaring talent of Michael Jordan the payoff was huge for Nike. Now you can relive the early days by getting your own Air Jordans at 23retroshoe.com. They have most of the shoes that were introduced over time and are priced just as they were back then. So head on over and grab yourself a pair of AJ’s and get out on the court and get some great exercise.